In line with the theme of active ageing through exercise and nutrition, there will be a Singapore pavilion featuring Singapore companies that developed food products to meet the unique needs and preferences of elderly consumers. Food for Elders is an initiative under FoodInnovate, a multi-agency effort led by Enterprise Singapore (ESG). Other agencies include the Agency for Science, Technology and Research (A*STAR); the former Agri-Food and Veterinary Authority of Singapore (AVA); the Economic Development Board (EDB); the Intellectual Property Intermediary (IPI); and JTC Corporation (JTC).

Nominees and winners of Brands for Good will be featured in another pavilion that showcases the collaboration between the organisers of ELDEX Asia and Brands For Good. ELDEX Asia exhibitors and sponsors can participate in the nomination process to be recognised for their positive social or environmental impact. More information can be found at www.brandsforgood.asia.

The Republic Polytechnic Youth Partnership Showcase will enable all visitors to undertake basic health screening administered by the students from the School of Sports, Health & Leisure.

Information relating to other feature areas being developed will be announced over time. To stay updated, please register your interest at info@neweldex.marketingtalkathon.com.